Wednesday, 31 October 2012

Comparison of three music videos

I have decided to compare three music videos, which have completely different genres. A music video is a short, moving image product, shot for the express purpose of accompanying a pre-existing music track and usually in order to encourage sales of the music in another format (generally CDs).

Firstly, I decided to looked at Rihanna’s “Russian Roulette” video and Taylor Swifts “we are never ever getting back together” Rihanna is known for R&B or soul genres whereas Taylor preforms more country pop.

Although the music videos were completely different, they both had the singer speaking to the audience, which is ‘direct address’. In Taylor Swift’s video she is constantly keeping eye contact with the audience, however, in Rihanna’s we only get glimpses of eye contact.

The camera shots for Taylor’s video are very simple. The story is linked together using a tracking shot and she is mainly in a mid shot. There are a few group shots with her and the dancers, but there aren’t any high or low angles of the camera. There is also a split screen between Taylor on the phone at her house and the boyfriend in a club on the phone.
Rihanna’s music video has more mixed camera shots, the shots consist of high angles to make Rihanna look powerless. The long shots also make Rihanna look vulnerable, as she appears smaller. There are also close ups between Rihanna and the man she is playing Russian Roulette with. Even though the camera angle is even between them, the reaction of Rihanna makes her the weaker character.

The speed of editing is also completely different between the videos. In Taylor Swift’s video the editing is very slow as it is a country pop song. However in Rihanna’s music video the editing it very quick in the flash backs but slows with the scenes when she is alone or with the man, which add tension between the characters.

The beginning of “We are never ever getting back together” starts with a asynchronous car honk and an establishing shot of the New York City apartment, which sets the scene. The music video also ends with the same shot of the apartment and the same car honk. In “Russian Roulette” there are a lot of extra sound effects especially in the beginning of the video. The hyperbolic sounds of the banging footsteps, the heavy breathing, the beeping of the machines and the noise of the cylinder spinning inside the revolver create an eerie and dangerous mood to the video.

Taylor Swifts music video has very simple lighting, however Rihanna’s music video has lights that flash to the beat of the music. When Rihanna sings ‘flashes before my eyes” the lights flash to the beat.  The music video mainly consists of top lighting. This use of lighting creates an eerie and dark atmosphere. There are also special effects in the music video where images of Rihanna move around in a circle just like the cylinder of a gun.

Unlike Taylor Swift’s music video which has a lot of locations, Rihanna’s music video only has three different locations; outside in the car, the jail cell and the scene where she in the sea.

After comparing these music videos I decided to compare Justin Bieber’s music video “As long as you love me”.  The music for this music video is a mixture of pop and rap from the artist Big Sean. There is a non-diegetic rumbling base sound, which becomes louder as the music video progresses. The asynchronous sound of the telephone is heard through the beginning sequence of scenes and finished just before the music starts when Justin is at the telephone booth. The footsteps of the dad walking are hyperbolic to exaggerate the danger of the character.

The widescreen shots of the music video give a cinematic effect, these shots have a mixture of close ups of the singer, telephone booth and the girlfriend. There are also mid-shots of the dialogue screens and long shots of the dance sequence. These shots are used in a standard music video. Justin also uses direct address in this music video, which is when the singer talks or sings to the camera and makes eye contact with the audience; this keeps them interested and makes them feel part of the video.

The fast cuts are meant to imply the memories of the couple together as they move through his head. The cuts are between the romantic flash backs of them together, the dance sequence and the fight scene between Justin and the father.

From the Romeo and Juliet storyline this music video is targeting teenage girls. The Island and Def Jam music group made the music video.

The lighting in the music video is very dark with the exception of the romantic clips between Justin and the girlfriend, where pastel lighting is used. The lights flash in time to the music and the fast cuts add tension to the story.
In conclusion, looking at Godwin’s Theory, Taylor Swift’s music video uses parody to mock herself in the video. She does this by talking to the audience in-between the song and using direct address whilst singing. ”Russian Roulette” doesn’t seem to parody anything, as it is a serious and dark music video. Taylor’s music video also uses pastiche, which is visual imitation; she does this by using props such as the cardboard car to imitate a real car. Justin Bieber’s music video uses intertextual referencing by creating a modern day Romeo and Juliet love story. In all the music videos the artist are hyperconscious as they all dress in a particular way. All the artist dress to appeal to their target audience. For example, Taylor dresses in typical teenage girl clothes, Rihanna dresses in dark and grey clothes to suit her music and R&B genre and Justin dresses in stylish outfits for his cinematic music video. 

Wednesday, 24 October 2012

Audience research


1. Gender: F/M

2. age: 11-14, 15-16, 17-20, older than 20

3. do you watch music videos?    yes/no

4. if yes where do you watch them?   Internet, music channels, other

5. what is your favourite genre?  pop, indie, soul, R&B, dance, country, other

6. what do you like to see in a music video?

7. do you prefer the females in the music video to be voyeuristic (virtuous) or fetishistic (sexual)

8. what type of music video do you like? narrative, performance, both

9. do you prefer music videos on bands or solo artists? 

10. why?

could you please answer these questions as it will help me narrow down what my music video will be like. thank you

Tuesday, 16 October 2012

About the artist

i have decided to use the artist Birdy, as i like her unusal lyrics and music.

Birdy was born on the 15th May 1996. Her real name is Jasmine van de Bogaerde. She was born in Lymington, Hampshire, England. She got her nickname from her parents who used to called her birdy when she was a baby.

When Birdy first composed the song I will be using (Skinny Love) she was 14 years old. This song was her first hit in the UK singles chart. Her songs have been copied by Ed Sheeran and The xx. The song Skinny love have also appeared in The Vampire Diaries.

Birdy's record labels are 14th Floor Records and Warner Bros. I will try to contact these people to see if i can use her song. if i cant contact her here i will try this website to assk permission

Monday, 15 October 2012


these are the women i was thinking off in casting for my music video. i wanted to have an attractive women to be my main star, because this would want to make not only girls  watch the music video over again as they can wish they were like them but also boys would want to watch the music video because of the sexual allure of the main character. 

even though the other models were very attractive i decided to go with the fourth model as she was a better actress. which is the most important part as the music video i want to do is more about emotions  and feelings the of lust and desires. 

Wednesday, 3 October 2012

different artists i could use

I have been thinking about different artists i could use for my music video. The artists and songs i might use are Birdy's song Skinny Love, Paloma Faith's song Picking Up the Pieces, Lana Del Ray's song Blue Jeans and Emeli Sande's song Next to Me. 

I think these songs will be a good chose as they are slow but don't follow a straight forward narrative, which is what i want to do. After making a practice music video of Katy Perry's song teenage dream i decided i wanted to make a practice video that is less straight forward. 

These artists all have different strengths that make them interesting and appealing to make a music video. However my favourite song is Birdy's Skinny Love because it has unusual lyrics that make the idea of the song confusing and not simplistic. 

Tuesday, 2 October 2012


Narrative videos are rarely complete and often in a montage style of editing. the storylines are in a non-linear order, which leaves the viewer with a desire to see the film again. Steve Archer says that music videos need "an extra aspect" or the "repeatability factor", sometimes the artist will be apart of the story, acting as the narrator and actor.

music video's allow the audience a different access points to the artist than a stage performance can. the close-ups on the artists face allows eye contract with the audience and allow the audience to feel close and involved in the video. it also allows fans to closely observe the facial gestures and presents the artist in a number of ways which wouldn't be possible in a live concert.

relationship storylines are often in a narrative order as part of the voyeuristic context by suggesting a setting associated with sexual allure .e.g. nightclubs.

i have decided to make my music video most narrative as i think makes the music video have a more 'watch-ablility' factor. i have decided to make my narrative music video about a girl and boy who have broken up because of a tragedy. i will include a few seconds of performance based clips just to break the storyline up a bit and to make the video seem dark and unclear.

Isabella Hannah and James Carolan will be the cast of my music video. izzy however will be featuring in the most part because she is the main character. i decided to choose these people as they are good actors and are attractive. even though i think women will find this music video more appealing as there is a sort of romance, by having an attractive women star in my music video it will appeal to men as well.

i have decided to have a non-linear narrative as i think this allows you to have more freedom experimenting with different scenes and shots. it will also make the music video seem darker and more sad if you know no exactly wants going on all the time. i wont have flashbacks but i will have overlaying shots of the characters seeming to be together when there actually not. i haven't planned to have a prologue however that might changed depending on what i film and if it suits the mood.

i found the Britney spears music video 'Everytime' inspiring so much so that i am planning on doing an intertextual reference with the scene in the bath tub. i thought the narrative of that music video was very gripping as it was so personal. i loved how you couldn't tell until the very end what was going to happen.

Monday, 1 October 2012


welcome to my A2 media blog, in this blog i will be researching different music videos and making my own music video. i will researeching different genres and different artists to see which one will be best for me.